Targeting is another important aspect of any marketing strategy. Digital display advertising enables you to target specifically and effectively. Placing your banner ad on websites specific to your sector, you ensure the reach falls within your target audience. Art-BC.com is the online platform that the culturally curious use to discover art, history, culture and other unique places, spaces and services around the province. With the right placement, you can be sure your ad is being seen by the right people – attracting and encouraging your audience to engage with your marketing priorities