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Place Category: Artists & Studios
As the Co-founder and main photographer/filmmaker of Kidultknows media Ltd., Zefeng “Hammer” Liu has been working professionally as a video editor, director, and photographer for over two decades. By harbouring a strong belief in the connective power of narrative, Hammer uniquely blends video and sound into rich and compelling stories. With his depth of knowledge in crafting videos, Hammer is able to invoke a range of emotions in his audience that take them through the highs and lows of human experience and potential.
His professional accomplishments include filming basketball legends such as Lebron James, Kobe Bryant, and Kevin Durant, Na LI, Xiang Liu, Jianlian Yi,along with winning numerous awards in advertising, and working with acclaimed international companies like Nike and Converse. He has also produced and directed a number of award-winning documentaries and shows, including Desert Trip, NIKE RISE, and Warriors Road.
While there is a certain pride that comes from receiving recognition and accolades, Hammer’s true source of pride comes from highlighting the unique stories of life that we can all relate to. He has spent his career capturing the stories of the common person, from coaches inspiring underprivileged youth to highlighting community service and the giving nature of the human spirit. Every piece of his photo work records an unforgettable moment in life.